Gin is defined by its primary botanical, juniper berries. Beyond this essential ingredient, distilleries create their signature profiles using a diverse array of botanicals - from traditional ingredients like coriander and citrus peel to more exotic additions such as lavender, cucumber, or local herbs. Each gin's character emerges through the careful selection and balance of these botanicals, whether vapour-infused or steeped directly during distillation.

When selecting gin for cocktails, consider the gin's botanical profile and strength. Classic English gins, with their pronounced juniper and citrus notes, form the backbone of traditional cocktails like the Martini or Gin & Tonic. Contemporary gins with softer, more floral profiles often shine in modern cocktails or can be enjoyed simply over ice. Japanese gins, known for their unique botanicals and delicate flavour profiles, offer an exciting twist to cocktails, enhancing them with subtle herbal and aromatic notes that complement a variety of mixers.

Proper storage and serving are essential to enjoy gin at its finest. Store your gin at room temperature, away from direct sunlight, and once opened, consume it within one year to enjoy optimal flavour. For serving, most gins are best enjoyed slightly chilled but not ice-cold, as extreme temperatures can mask subtle botanical notes. When making classic serves like a Gin & Tonic, quality mixers and garnishes that complement your gin's botanical profile can elevate the experience - try citrus peels with traditional London dry styles, or cucumber and rose with more floral contemporary gins. Always use crystal-clear ice and clean glassware to ensure nothing interferes with the gin's carefully crafted flavour profile.